Maccy D's - Make it yours
A 360 Brand Campaign for McDonald's.
Maccy D's? Maccers? Maccies? Whatever you call it, your best mate probably calls it something different. We prove that the brand is so iconic, you could make an ad about McDonald's without even saying the word. For this project we used real groups of young adults and real friends to reflect the true UK Youth culture.
ADVERTISING AGENCY: Leo Burnett UK
CCO: Mark Elwood
EXECUTIVE CREATIVE DIRECTOR: Andrew Long, James Millers
CREATIVES: Jas Nandoo, Georgette Fischer (us!)
CREATIVE DIRECTOR OF DESIGN: Dave Allen
DESIGNER: Danny Flint
PROJECT MANAGER: Alex Dougan
DEPUTY CSO: Tom Sussman
SENIOR PLANNER: Alexandra Arnold-Jones
SOCIAL STRATEGIST: Benjamin Obadia
HEAD OF ACCOUNT MANAGEMENT: Steph Bates
ACCOUNT DIRECTOR: Charlotte Crawley
ACCOUNT MANAGER: Jan Nikawala
ACCOUNT EXECUTIVE: Dom Thomas
CHIEF PRODUCTION OFFICER: Emily Marr
AGENCY PRODUCER: Peter Williams
ASSISTANT AGENCY PRODUCER: Sara Gill
PRODUCTION COMPANY: Iconoclast
EXECUTIVE PRODUCER: Jean Mougin
EXECUTIVE PRODUCER: Guy Rolfe
PRODUCER: Luke Plaister
