We took part in ‘Agency for Nature’ a brief that asked us to create hype for a slower, more nature-connected lifestyle for people in their 20’s. It was interesting making ads that weren’t ads, with no logo, brand guidelines, (or client!!).

For women in their 20s, life is a constant state of rushing. It’s hustle culture, it’s girl bossing. It’s a general narrative in society that we should be more productive and work harder. But in reality, sometimes we just want to forget about it, and these ads serve as a reminder that nature can be a much needed distraction.

And what’s more distracting than a meme on a 48 sheet?